Cyber Defense And Security Issues - 789 Words

Understanding cyber defense and security issues such as cyber-crime and cyber-attacks ensure efficient functioning of information systems. Cyber-attacks are real, unexpected and increasing in numbers according to Naumovski and Kenkov (2014) cyber defense is emerging as a high priority with the increased use of information technology. Naumovski et al. (2014) noted that understanding cyber defense and security issues would ensure efficient operation of information systems. Naumovski et al. (2014) explained the scope of cyber defense and the devastating effect and consequences of cyber-attacks. Governments of the world have begun to slowly develop some procedures and actions to protect cyber space, and because of the reliance of our societies on smart devices, this has resulted in more security issues then cyber security practitioners can handle. The use of information technology by many participants defines cyber space as the new domain of security and a critical area of national security. Securing the society against cyber-attacks has become one of the highest priorities from both the internal and external threat in cyber space (Naumovski et al., 2014). As stated by Rid and Buchanan (2015) â€Å"Cyber-attacks are not created equal† every individual is different and the damage it causes is one of the most important distinguishing features of any network breach. Rid et al. (2015) Argued that the successful attribution requires a range of skills on all levels, careful management,Show MoreRelated Cyber Security Policies and Defense Contractors Essay1087 Words   |  5 PagesAbstract Cyber security policies in the private sector have been a challenging issue for major defense contractors, especially after recent attacks. As a result, the U.S. increased its strict enforcement against these companies by justifying its intervention to improve cyber security. The government would like to impose standards for companies who lack the proper protocol. Due to the revised and new procedures, corporations are responding by rejecting any congressional intervention. This has causedRead MoreThe Enforcement Of Cyber Security Standards1456 Words   |  6 Pagesgovernments around the world. The U.S. is at the forefront of the defense of cyber security, but with the endless number of cyber terrorists, the U.S. defense is not enough. Nations need to come together to provide a standard for cyber security that is able to be enforced throughout the world. The many different organizations provide many avenues of approach for various attackers to take advantage of the vulnerabilities in cyber defense. The only way to prevent these attacks is for the U.S. and itsRead MoreCyber Security : Armed Forces Sub Unified Command Of America1076 Words   |  5 PagesCYBER SECURITY RESERVES Unite state cyber reserve is armed forces sub-unified commands / commanded aiding Strategic Command of America . This command is stuated in Maryland , its supposed to ensures that all cyberspace operations are centralized , Its also responsible for the organization of available cyber resources and synchronizes defense of united states military networks . (Protect your workplace , report any abnormal behavior , activity , and cyber incidents . (2006 ) [Washington , D . CRead MoreCyber Warfare : The Threat Of The United State s National Security1313 Words   |  6 PagesCyber Warfare Warfare can be defined as engaging in war or conflict. There are many different categories of warfare. More commonly known types include guerilla warfare, land warfare, aerial warfare, and naval warfare. Although when war is mentioned many minds wander to these forms of warfare, there are others that are not always as obvious. A rapidly growing type of warfare is cyber warfare. Cyber warfare can be defined as attacks from other nations to tap in to or destroy any type of informationRead MoreThe Data Breach At Opm1297 Words   |  6 Pagesin-depth view of the current cyber threat and will explore the current efforts taken by the United States in combating the rapidly growing cyber threat. The research conducted will revolve around recent piece of legislation that are said to be the answer to combating cyber-crime. This paper will also look at past efforts and explore their failure and compare with the new piece of legislation to see if it will actually be effective. There are many cyber security techniques which have been implementedRead MoreObama Administrations Policy Views on Cybersecurity1338 Words   |  6 PagesAdministration’s Policy Views on Cybersecurity 1.1. Enhancing Resilience 1.2. Reducing Threats Obama and Bush Administrations 1.3. Bush Administration 1.4. Policy Similarities 1.5. Policy Differences Recommendations for Improvements 1.6 Cyber Czar Position 1.7 International Organization and joint punishment Works Cited Introduction The following document will provide information pertaining to presidential administrations both past and present and theirRead MoreCyber Security : New Law1719 Words   |  7 PagesCyber Security: New laws in United States and Their Impact Throughout the United States today there are many attempted hacks going on right now, most unsuccessful, but some are successful. Major businesses as well as minor businesses have had to invest in a good security systems and making backups of data to protect themselves, as well as their clients, from attempted hacking and the risk of sensitive information being leaked out ( such as social security or credit card numbers). As a result, thereRead MoreThe Future For National Security1496 Words   |  6 Pages As the world moves forward, there are new threats that arise and it is difficult to handle each one. One of the largest threats to any country are cyber-attacks/computer hacking. Each day on the news there is a developing story about a country’s data base being hacked by an anonymous source and all the classified files were exposed to the public. As a result, cybersecurity has increased significantly in the countries that can afford it. The United States and China have rece ntly increased spendingRead MoreCyber Surveillance And Cyber Security1297 Words   |  6 PagesCyber security analyst help stop cyber attacks from occurring, they help businesses protect their networks from hackings, viruses, and cyber threats. They aid to keep our personal information private from hackers. Cyber security analyst is a growing field due to the number of cyber attacks and online threats. â€Å"Cyber security analyst’s main responsibility is to plan and lay out security procedures for the protection of organization’s computer systems and networks. With the daily increase in cyberRead MoreThe Importance Of Decision Support Strategy1706 Words   |  7 PagesA few researchers also did research into having decision support approaches for cyber security investment. When investing in cyber security assets, information security administrators have to obey operational decision-making strategies. The researchers refer to this as â€Å"the cyber security invest ment challenge†. In this paper, they analyze three potential decision support methodologies that security managers can use to be able to perform this challenge. They considered methods based on game theory

Fight Club The Id, the Ego, and the Super-Ego Essay

Introduction Chuck Palahniuk’s Fight Club and David Fincher’s filmed adaptation are, at their heart, studies in the incessant search of one’s identity, intrinsic alienation within the inner fight to discover one’s self, to conform to popular consumerism, ultimately, the destruction of said consumerism. Not a single scene of Fincher’s adaptation is void of a cup of coffee, presumably, the ubiquitous Starbuck’s brand. (Widmyer) Few mass marketed products scream societal conformation more than Starbuck’s coffee. The id, the ego, and the super-ego inherently display the Freudian reality principle that purports the ego is tempered by experience and conscious, the civilized part of one’s consciousness that designs action plans so one may be a†¦show more content†¦Tyler perceives destruction as medicine to cure the disease of materialistic consumption. Respectively, our hero’s aggregate alienation and narcoleptic insomnia cultivated his fractured subconscious, which Freud termed schizophrenia. The Narrator’s personality then projected Tyler Durden, the id, whose mandate is to destroy all that our hero has been indoctrinated to embrace, while the Narrator is an instrument for commentary on the alienation and struggle for self-identity. Furthermore, the self-inflicted serfdom to contemporary societal stamp of approval. His pre-packaged identity wrapped in a pretty bow each strand consisting of reverence, inclusion, aegis, individualism, and physiological traits. He is grasping at proverbial straws for not only conformity, but more specifically, acceptance, by not only his whole self, but society. Our hero is in-between states of consciousness and sleep. His IKEA furniture, etc. is the byproduct and the armor that he defines himself to others. His sleep like state renders him a societal absentee, yet consciously aware of his absenteeism, he seemingly floats alike a sheep to the Shepherd. (Isbister 174) Clearly, to this point, his ego was adhering to society’s wishes. The id flashes in and out of the Narrator’s dreamlike state allowing the ego to be cognizant of society’s proscribed hypocrisy; and directly the Narrator’sShow MoreRelatedMovie Analysis : Fight Club 1423 Words   |  6 PagesFight Club (1999. Fincher. D), is a film about the alienation and search for self of the character known only as the narrator. The males featured within the film all partake in fighting each other in order to assert their masculinity and in turn find that sense of self. The narrator begins the film as an insomniac, but as the film runs on we actually come to see h is personality has been fractured by the alienation that he experiences. It becomes evident that the narrator and the majority of malesRead MoreThe Movie Fight Club By Chuck Palahniuk1083 Words   |  5 PagesHollywood films. Though most people may not even realize it, they have probably been exposed to one or more concepts originally proposed by Sigmund Freud. A prominent example is the very popular movie Fight Club (1999), which incorporates many Freudian themes throughout the plot. The film Fight Club is based off of the novel written by Chuck Palahniuk in 1996. The nameless main character—an estranged young man who lives a mundane life, narrates the film. Suffering from insomnia, he begins attendingRead More Psychoanalysis of Fight Club Using Freudian Concepts Essay1686 Words   |  7 PagesFight Club is a movie that is based on a Chuck Palahniuk novel of the same name. The movie adaptation was written by Jim Uhls, directed by David Fincher and released October 15, 1999. The movie is about the life of the narrator, a depressed insomniac who works as a recall coordinator for an automobile company. The narrator is refused medication by his doctor, he turns to attending a series of support groups for different illnesses and uses these support groups for emotional release and this helpsRead MoreSummary Of Fight Club By Chuck Palahniuk1233 Words   |  5 Pagesregarding the bettering of society, particularly in terms of a general will, which starkly rev ealed his beliefs on individualism. I will briefly summarize Rousseau’s argument regarding the concept of a general will in an attempt to tie it to the book, Fight Club by Chuck Palahniuk. Rousseau’s Social Contract, Book I, has become a basis for opinions regarding the concept of political philosophical equality. The line â€Å"Man was born free, and everywhere he is in chains† (SC, Book I Ch. I) is well recognizedRead MoreEssay on Criminological Theories13456 Words   |  54 PagesLombroso that could be used to identify the â€Å"born criminal.† They include things such as extra fingers or toes, large lips, receding chins, excessive skin wrinkles, and large monkey-like ears. XYY: The Super-Male Criminal. This theory of crime claims that men born with an extra Y chromosome (XYY), â€Å"super-males,† are more likely to commit criminal acts. It is believed that the presence of this extra chromosome provides the individuals with extra testosterone, making them more aggressive and violent. ThereRead MoreAdidas Marketing Plan20779 Words   |  84 Pages†©Ã¢â‚¬ ©Twitter†©more†©than†©just†©drives†© traffic†©t o†©a†©company’s†©website;†©it†©also†©hosts†©brand†©feedback.†©Ã¢â‚¬ ©Virtual†©retail†©capabilities†©can†© by†©explored†©by†©Ã¢â‚¬Å"dressing†©up†©an†©avatar†¦something†©that†©gamers†©and†©people†©who†©frequent†© the†©Net†©have†©been†©doing†©for†©over†©a†©decade†Ã¢â‚¬ ©(In†©The†©Money,†©Altered†©Ego).†©Ã¢â‚¬ ©Adidas†©has†©begun†© to†©tap†©into†©brand†©and†©product†©awareness†©through†©Second†©Life†©adidas†©clothing†©options,†© developing†©the†©first†©augmented†©reality†©shoe†©experience,†©providing†©loyal†©customers†©inside†© NBA†©All†Star†©videos†©with†©Dwight†©Howard,†©and†©the†©World†©Cupâ € ©2010†©CampaignRead MoreAdidas Marketing Plan20768 Words   |  84 Pages†©Ã¢â‚¬ ©Twitter†©more†©than†©just†©drives†© traffic†©to†©a†©company’s†©website;†©it†©also†©hosts†©brand†©feedback.†©Ã¢â‚¬ ©Virtual†©retail†©capabilities†©can†© by†©explored†©by†©Ã¢â‚¬Å"dressing†©up†©an†©avatar†¦something†©that†©gamers†©and†©people†©who†©frequent†© the†©Net†©have†©been†©doing†©for†©over†©a†©decade†Ã¢â‚¬ ©(In†©The†©Money,†©Altered†©Ego).†©Ã¢â‚¬ ©Adidas†©has†©begun†© to†©tap†©into†©brand†©and†©product†©awareness†©through†©Second†©Life†©adidas†©clothing†©options,†© developing†©the†©first†©augmented†©reality†©shoe†©experience,†©prov iding†©loyal†©customers†©inside†© NBA†©All†Star†©videos†©with†©Dwight†©Howard,†©and†©the†©World†©Cup†©2010†©CampaignRead MoreProject Mgmt296381 Words   |  1186 Pagesdevelop a plan that may lead the team to building the ballpark in Oakland, near the coliseum, or possibly in San Jose, CA. The A’s need the new stadium to turn around lagging attendance, which has been at or near the bottom among major league baseball clubs. —BBoA, 2009 COMPANY: NINTENDO Project: Next Generation Nintendo Wii Game Console According to Internet rumors, the new console will be based on entirely new hardware that will pump out HD visuals, contain expanded storage, and run using digitallyRead MoreCrossing the Chasm76808 Words   |  308 Pagesall its energies into turning its pilot projects into something useful, first in terms of a deliverable to the customer, and ultimately in terms of a marketable product. Since most entrepreneurial companies are fueled, as much as anything, on the ego of their founders, this is too often the road not taken, thereby keeping bankruptcy lawyers—and, sadder still, frequently divorce lawyers—in full employment. †¢ Problem number three: Marketing falls prey to the crack between the technology enthusiastRead MoreHbr When Your Core Business Is Dying74686 Words   |  299 Pagesehellweg@hbsp.harvard.edu. ALWAYS AT HBR.ORG SUBSCRIBER LOG-IN T H I S M O N T H AT H B R . O R G If you are a subscriber but haven’t yet logged on at HBR.org, click on any article with a shield next to it. You’ll be prompted to enter your subscriber ID information. PREMIUM SUBSCRIPTION THIS YEAR ’S WINNERS Download free PDFs of the two McKinsey Award–winning articles (through April 24). To do so, click on the McKinsey Awards link in the â€Å"Also of Interest† box on the HBR.org home page.

Human Cloning Argumentative Essay Example For Students

Human Cloning Argumentative Essay Imagine it is the year 2008. As you pick up yourdaily issue of the New York Times, you begin toread some of the interesting articles on the frontpage. The top story of the paper reads, GermanyWins All Gold Medals at the Olympic Games: IsCloning in Competitive Events Fair? Otherinteresting articles reported on the front pageinclude: Rock Star Stacy Levesque and LoversNuclear Transplanted Child is Born and FormerPresident George Bushs Cloned Heart TransplantA Success. These articles are examples of howmuch of an influence cloning can be in the future. Although these articles would have seemedscience fiction several years ago, the idea ofcloning became a reality in 1997. On February 27,1997, it was reported that scientist produced thefirst clone of an adult sheep, attracting internationalattention and raising questions of whether cloningshould take place. Within days, the public calledfor ethics inquires and new laws to ban cloning. The potential effects of cloning are unimaginable. What would life be like with women who are ableto give birth to themselves, cloned humans whoare used for spare parts, and genetically superiorcloned humans? Based on the positive advancesof cloning versus the negative effects, one mustask his/herself whether cloning humans should bebanned entirely. According to the American Heritage CollegeDictionary, cloning is to reproduce or propagateasexually. This definition means that cloningenables the creation of offspring without anysexual action or sexual contact. There are severalmethods for cloning: separating the embryo andmaking twins with the same genetic make-up,taking a cell from a fertilized ovum when the cellbegins to split and replace it in another femalesovum, or nuclear transplantation. In the 10 March1998 issue of Time, J. Madeleine Nash explainsone example of how a clone of an adult ewe isborn from nuclear transplantation. First, a cell istaken from the udder of an adult ewe and placedin a culture with very low concentrations ofnutrients. As the cells starve, they stop dividingand switch off their active genes, and go intohibernation. An unfertilized egg is then taken fromanother adult ewe and the eggs nucleus, alongwith its DNA, is sucked out, leaving an empty eggcell that still has the cellular machinery to producean e mbryo. The empty egg and the culture ofstarved cells are then placed next to each other. Then an electronic pulse causes the egg and thecells to fuse together and a second burst is givento jump-start the cell division. Six days later, theembryo is implanted in the uterus of another ewe. The result of this process will be the birth of ababy sheep, having identical genes as the firstsheep from which the cells were extracted fromthe udder. Although scientist understand howcloning is possible and what the cloning methodsare, exactly how the adult DNA changes onceinside the egg still remains a question. Whichevermethod is used to create a clone, the outcomeremains the same cloning is duplicating an exactcopy of another life form. The term cloning was first introduced in 1903 byHerbert John Webber as a new horticultural termand was first applied to manmade populations ofcultivated plants. In the early 1980s, scientistsdeveloped a procedure called nuclear transfer thatenabled scientists to replace the DNA-containingnucleus of an egg cell with a nucleus from anothercell. At Allegheny University of the HealthSciences, scientists raised a crop of tadpoles fromthe red blood cells of adult frogs; however, thisexperiment failed when the tadpoles died halfwaythrough metamorphosi s. Last year in the 27February issue of Nature, Mr. Wilmut and hiscolleagues at the Roslin Institute in Edinburgh,Scotland successfully created a clone of an adultewe and named her Dolly. Dolly was born bytaking genetic material from cells in the mammaryglands of a 6 year-old ewe and putting theacquired cells into an unfertilized ovum. Out of277 tries, researchers eventually produced only 29embryos that survived longer than 6 days, of these29, all died before birth except Dolly. Since Dollywas born, scientists have made additionaladvances in cloning, and now harbor the conceptof cloning humans. Voltaire Candide EssayKontorovich pointed this out in his NationalReview article by stating, It is necessary forspecies to respond to environmental changes sothat the human species can evolve. Althoughscientist would be able to create geneticallysuperior humans at the moment, in the long runhumans may become less diverse and unable toadapt to changing climates or other changes intheir environment. Also, many supporters of theban on cloning are worried that cloning couldreplace the average human with geneticallysuperior clones, thus making the human raceobsolete. If Adolf Hitler would have had todayscloning technology he might have been able toclone an army of genetically superior clones andhave taken over the world. Today, if a scientist,who is capable of cloning humans, joins terroristorganizations and clones a massive army ofmilitary Generals, these organizations couldsucceed where Hitler failed. To begin my research to answer my thesis, Ivisited the United States Military AcademyLibrary and looked through reference books toget facts about human cloning and its possibleeffects of society. My next step was to lookthrough scientific magazines to find publishedarticles concerning cloning. These articlesprovided much information about cloning and theprocess of cloning. To find as much information asI could, I searched through articles on the libraryscatalog online, through scientific magazines, andeven though magazines on microfilm. When I feltthat I understood the facts concerning cloning, Ibegan to look through general magazines, articleson the Internet, and Internet web pages. Thesearticles provided mostly opinions of thecontroversial issue of cloning and I was able tounderstand how different people viewed the issueof cloning and why they felt the way they did. After I gathered all of my information fromphotocopying articles and taking notes, Iorganized my information to match my outline andbegan writing my research paper. Cloning has become a very important issue that isaffecting our world. What would the world be likewith a superior race, such as the hypotheticalGerman Olympic teams of 2008 or with armies ofcloned humans conquering every continent onEarth? Even if cloning is limited to medicalresearch, there will always be scientists who willfind ways to use cloning to their own personalbenefit. Consequently, even if cloning is limited tomedical research, there is still the risk of cloninghumans. We simply cannot play God and createlife because it is morally wrong and sinful, andmost importantly, dangerous. The only answer tothe cloning issue is to sacrifice the medical andbiological gains of cloning and put an absolute banon all cloning. SourcesHansen, Kristin. Bauer Says Human Cloning Should BeBanned. Family Research Council, 29 January1998, accessed 4 November 1998. Available from http://www.frc.org/press/012998c.htmlKarnad, Anand, Sergio Salazar, and Nikhil Patel. Cloning to Produce Recombinant DNA. In MagillsSurvey of Science, 2nd ed. Magill 505-511. Pasadena:Salem Press, 1991. Kontorovich, E. V. Clone Wars: Asexual Revolution.National Review, 9 March 1998, accessed 4 November 1998. Available from http://www.nationalreview.com/09mar98/kontorovich030998.htmlMasood, Ehsan. Cloning Technique Reveals LegalLoophole. Nature, 27 February 1998, 757. Nash, J. Madeline. The Age of Cloning. Time, 10March 1998, 62-65. Pennisi, Elizabeth and Nigel Williams. Will Dolly Sendin the Cones? Science, 7 March 1997,1415-1416. Stearn, William T. Clone. In The Encyclopedia ofBiological Sciences, 2nd ed. Taylor, Todd. Xenotransplantation. Cloning,November 1997, accessed 6 November 1998. Availablefrom http://sites.unc.edu/daniel/11fall97/finals11/brianne/cloning.htmlTravis, J. Ewe Again? Cloning From Adult DNA.Science News, 1 March 1997, 132. Wilmut, I., A. E. Schnieke, J. McWhir, A.J. Kind, and K. H. S. Campbell. Viable offspring derived fromfetal and adult mammalian cells. Nature, 27 February1998, 810-813.

Service Design Elements Essay Example

Service Design Elements Essay Service Design Elements Name: Institution: Instructor: We will write a custom essay sample on Service Design Elements specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Service Design Elements specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Service Design Elements specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Course: Date: Introduction Nature of industry The service industry is an industry that deals with provision of services rather than goods and there are diverse subcategories in this industry based on the type of service offered by the service provider. This may include communications, banking, medicine and any other intangible service. My main interest in the service industry is the advertisement industry, mainly the television commercial advertisements. TV commercials involve two main tasks that are creation of the advertisement and placement of the advertisement on televisions through a specific airtime period bought to enable it to its message to the consumers (Buur, Binder et al, 2000). In this industry, competence and quality production are vital, as this will render the final production acceptable and of the required broadcast standards making it acceptable to the networks broadcasting it on the television. This is a competitive industry involving heavy financial investments. Hence, the owners of the advertisement should ensure that selection of a production company is thorough choosing an agency with expertise in quality broadcast production and an understanding of broadcast standards avoiding sub-standard productions that would lead to rejections (Buur, Binder et al, 2000). The broadcast networks often measure the popularity of a certain program to determine how much they will charge a company to run their advertisement in some period during the running of the show. Services provided Services provided by television commercial advertisements are marketing services for producers of goods and other service providers to reach a wide market base in different widely based locations. Television commercials enable the advertising company to inform people of their products and persuade them to purchase the products through a short clear advertisement that mostly runs for thirty to sixty seconds at intervals of periods in what is known as commercial breaks. Television commercials have a big impact as they use jingles or slogans, humor and animation to grasp people’s attention and follow that up by short, precise and persuasive words to convince the consumer to purchase the particular product. Target market The target market for this industry is unlimited depending on the product being advertised. The TV commercial industry does marketing for various companies hence the advertisements will be made in such a way that it targets the specific people that the clients have in mind. How the eight elements of service provision support the service quality provision in television advertisements services In the service industry regardless of the service being provided there are eight key elements governing the provision of these services hence ensuring quality provision of services. These are delivery systems, facility design, information, location, capacity planning, managing capacity and demand, service encounter and quality (SCRIBD, 2012). The strategic application of these key elements renders a company dependable, providing services of high quality hence enabling it to gain a good reputation among its clients. Message delivery system The first element is the understanding of the objective of the advertisement in its creation to ensure that the correct message is sent to the target audience. This should consider whether the adverts intention is informative, reminder or persuasive. An informative commercial is that which is meant to inform the public of a new product in the market, one with no prior existence hence it notifies the consumers of its availability in the market creating in them an urge to try it. A reminder is an advert whose main aim is to keep the audience interested. These are commercials made for products enjoying a monopolistic advantage in the market due to lack of similar goods in supply hence its aim is to remind the viewers of its presence and encourage them to keep purchasing. Persuasive commercials are those that occur where a product is already in the market but there are other competing products hence the producer the public of the benefits of their products over the competitor’s products in order to remain ahead of competition. The creation and provision of these services should be with speed, that is, the production to the running process of the commercial should take the shortest possible period saving on costs on the clients’ part (SCRIBD, 2012). At the same time, it should allow the message to be passed on to the consumers in a period most effective where the relevance of the advertisement of the product in relation to the targeted consumers is easily diffusible. Facility design The other element in television commercial advertisements is the design in message delivery. How the advertisement is delivered is crucial, as this will determine the responsiveness of the audience to what is relayed in the advertisement, if they believe it and how strong their conviction will be. An important characteristic of television adverts is their ability to generate interest in the subject matter within a short span. Hence, in relation to the product being advertised, the advertisement should be easily understandable and relayed in a manner that creates an interest in that product in question. In the stage the product uses slogans that are easy to comprehend and memorize, it also employs good quality graphics that are pleasant to watch. It is in this stage that the graphic design elements such as balance, contrast, emphasis, proportion, pattern, rhythm, unity, variety, space, texture, shape, form, value and color come into play to bring out the best graphic representation (P rofessional Advertising, 2012). There is also utilization of techniques such as humor and fantasy creation to appeal to the consumers desires. This will result in increased sales for the client and with good quality productions and responsiveness due to the dependability of the productions. Information Here the advertisers focus on gathering information on consumer expectations in TV commercials, what their expectations on the standards are in order to provide a production that portrays great knowledge and skill in the field. Hence, it is able to highlight the positive traits of the commodity in question and its uniqueness from its competitors, making it the product of choice over the rest. This is done in an effort to create the best marketing experience for the clients resulting in increased consumer preference to the product (Normann, 2000). This will create a good reputation for the company with it retaining most of its clients due to its dependability. The collection of information by the advertisement company will also enable it in coming up with advertising approaches that relate with the target audience and that are in line with development in technology making the production process a more successful and quality oriented one. Location In advertisement, location is important in that different consumers in different locations have different norms and cultures hence to sell a product to them different approaches would be applicable. The advertiser will have to understand the cultures of the major target groups in order to come up with a commercial that is appealing to them all while maintaining relevance. However, if an advertiser wishes to target a specific group then he will have to bias his production leaning more on the traits that appease the target consumers disregarding the tastes of others (Professional Advertising, 2012). Location is also important in that in some regions television advertising is more appreciated and adapted by many producers hence being located in such a place will ensure that the advertising company maximizes on service provision to the available client. However, the company should try to be located in a region where there is no congestion of competitors hence should focus on getting new clients in a place where there is a low supply of advertisers. The location should also ensure accessibility to the tools and machinery used in the production process without difficulty. This will enable the company to remain technology savvy while practicing cost reduction actions, which will lead in maximization of profits. Capacity planning Capacity planning is the process that aids in determining the production capacity needed to fulfill changing consumer demands in its services. Television advertising is constantly affected by changes in technology and market demands and due to competition; producers are upgrading products constantly to remain as the preferred choice to consumers. This means that the advertising company will have to expand to cater for all the new advertisement campaigns by their clients’ constantly taking place. The company should ensure that it is capable of producing quality productions and this should be done through acquiring trained personnel, acquiring the highest quality machinery and employment of work ethics in its service provision process (Burr, Binder, et al, 2000). Managing capacity and demand With the growth in the advertising field and realization of the impact of advertising on sales, more companies are adapting the practice. Hence, the advertisement companies should also ensure that they have the capacity to take up new productions and improve on its networks with broadcasting networks in order to create a better chance of getting airtime slots for their clients. They should also ensure that they are technologically capable of handling the increase in production levels so as not to compromise on quality of service provision to their clients. They should maximize on large-scale productions in order to enjoy economies of scale. Service encounter In provision of the advertising services, the advertising company with encounter diverse cultures hence they will have to put this cultures into consideration in order to reach the customers through their advertisements. They will have to study the consumer interests and requirements for their production to achieve maximum impact in increment of sales (Normann, 2000). The production company will also require understanding their client, the producers whom they represent. They also need to have a deep understanding of the available cable networks through which they can convey their advertisements to reach their consumers. They need to know how the networks run and the processes involved in getting an advertisement to run on the airwaves. Quality This is the most important element in TV commercials production in that all productions have to pass a certain standard for them to be aired. They have to be broadcast ready and the elements of design in the graphics have to be precise. High quality production will ensure that the commercials are clearly understandable and they fulfill the four criteria of advertisement that is attention attainment, interest creation, influencing a desire in consumers and prompting action on the consumers’ part (MPA MEDIA, 2012). This is what will render the production company competent and if it passes the quality test it will attain dependability from the clients, as they will trust the quality of the productions hence creating a good reputation for the company. References Buur, J., T. Binder, et al. (2000). â€Å"Taking Video beyond â€Å"Hard Data† in User Centered Design.† Design. Participatory Design Conference (PDC 2000). MPA MEDIA. (2012). Ad Design Elements. Retrieved from http://www.mpamedia.com/mrc/ad_design.php. Normann, R. (2000). Service Management: Strategy and Leadership in Service Business. Chichester; New York, Wiley. Professional advertising. (2012). The Elements of Design. Retrieved from http://www.myprofessionaladvertising.com/The%20Elements%20of%20Design.htm. Scribd. (2012). Service strategy. Retrieved from http://www.scribd.com/doc/60156557/3/Service-Design-Elements.

What You Mean To Me Essays - Mills Brothers Discography,

What You Mean To Me WHAT YOU MEAN/MEANT TO ME WHEN I SEE YOU WALK BY, WHEN YOU DON'T STOP TO SAY HI, ALL I CAN DO IS SIT BACK AND SY, FOR I CAN'T FORGET THAT TIME, THAT TIME WHEN YOU MADE ME CRY, THAT TIME WHEN YOU LEFT AND SAID BYE BYE, WHAT ABOUT OUR LIVES, WHAT ABOUT THE PAIN I HAVE INSIDE, BABY I'M SORRY FOR ALL MY LIES, BABY YOU LIGHT MY SKY, YOUR AS SWEET AS A BUTTERFLY, AND WITHOUT YOU I WOULD JUST DIE..

Franz Schubert

I have heard the angels sing proclaimed Franz Schubert upon hearing music from Niccolo Paganini, composer of 24 violin caprices, Witchs Dance, Perpetual Motion, the orchestral Concerto in D Major, Carnival of Venice, and La Capanella. . Niccolo Paganini has been called the greatest violin player of all time. He was not only the toast of all Europe, he was a legend in his own time. His fab- ulous command of his instrument was no legend, nor was it legend that no au- dience failed to succumb to a kind of spell in the presence of his musical genius. Not only his playing but his cadaverous appearance on the stage aroused awe and terror. His pale , long face with its hollow cheeks and lips curled into a sardonic smile, the piercing expression of his eyes, fed the rumor that he was the son of the devil. The word spread that the G string of his violin was made from the intestines of a murdered mi stress. Despite all of this he was worship- ed wherever he went. Women pursued him, musicians followed him from Paganinis father raised his son with cruelty and relentless practice sessions. Aware that he had a prodigy on his hands and eager to capitalize, he kept Niccolo from any schooling. His mother added to his fervour with the frequent recital of a dream, where an angel promised her that her son would be the greatest violin player ever. Niccolo quickly exhausted his teachers, and when he was just eight years old played a concerto in a local church with such success that he was forever in demand. By the age of thirteen he was known as the won- derchild. Some additional study took place between the years of fourteen and sixteen, bu...

655 Assignment Example | Topics and Well Written Essays - 750 words

655 - Assignment Example In this regard, courtesy and friendliness have made me in networking especially in my college life as well as in my career. Since I am very social I have good negotiation skills that have enabled me to attain leadership positions and leadership awards. Since I push for timeliness and productivity, am considered a good performance analysis and the organization often consults with me in the evaluation of staff performance as well as the mentorship of new employees (Goleman, 2008). Additionally, high levels of honesty and truthfulness have made my employers and friends to trust my confidentiality in conflict management. On numerous occasions, I have been called for advises on social aspects as well as on career progression. However, due to limited social interaction skills, I believe that am not fully utilizing my nourishing behaviors to the maximum potential (Davenport, 2011). In this regard, I have started undertaking Sociology and psychology classes to solve the problem. I am currently involved in community groups that operate in the form of groups. My leadership development will assist me not only to reach my goals but also enable me to improve my social skills, improve my self-control and ultimately improve my self-confidence. The three levels of personality have a significant impact on Social intelligence. In this regard, individuals will use their thinking skills to interact with others. Such skills have a positive effect on social intelligence since individuals will gain good social skills that they will use to unite their families and community (Casserly, 2011). Additionally, human empathy also improves Social intelligence since it enables individuals to express their emotions to others without the fear of being controlled. The interactions develop social skills within the community. Lastly, good communication also improves Social intelligence since it acts as a medium to show personal impressions and opinions. My first